Achieve business development success with
Our business development toolkit provides everything you need
to bring in new clients and better serve existing ones.
Challenge
Many accountants face the following frustrations:
- Shortage of time to devote to business development
- Uncertainty about how to implement business development best practices
- Scarcity of business development resources geared toward accountants
- Lack of firm-wide commitment to business development
Solution
We make business development training easy and affordable for everyone, whether you’re a sole practitioner, staff accountant or aspiring partner. For just $99, you’ll receive access to our workshop series for one year, plus a copy of Replacing the Rainmaker by Ian Tonks.
Book
- 96 business development topics organized into 14 chapters
- Practical guide to business development success
- Tools, techniques and strategies to win more work
Workshops
- 41 online workshops covering topics like messaging, marketing, networking, prospecting, sales and niche development
- Each 1-hour workshop features an audio presentation, two in-class activities, a continuing education assignment and a quiz
Benefit
We believe everyone has the potential to become a great business developer. Whether you’re investing in this program for personal development or trying to reframe business development as a firm-wide priority, Replacing the Rainmaker will help you to develop the skills needed to win more work.
Resources
We’ve created a repository of templates, spreadsheets and forms for your use. These materials will help you organize and track your business development efforts.
Buy
Choose from these purchase options:
Book
‘Replacing the Rainmaker: Business Development Tools, Techniques & Strategies for Accountants’. Available in paperback, hardcover and eBook.
Workshops
Individual workshop series license
A workshop series license and book for a single CPA. Includes 41, 1-hour on-demand workshops and a free copy of Replacing the Rainmaker: Business Development Tools, Techniques & Strategies for Accountants’.
Group workshop series license
A workshop series license and book for multiple users in a CPA firm. Includes 41, 1-hour on-demand workshops and a free copy of Replacing the Rainmaker: Business Development Tools, Techniques & Strategies for Accountants’.
Testimonials
Video testimonials
Listen to what others are saying about “Replacing the Rainmaker”:
Book
Workshops
Written testimonials
Praise for “Replacing the Rainmaker”:
“Enlightening, inspiring, practical, original, honest, readable, a superb work. This book is chock full of ideas for how to make business development a priority at a CPA firm, or any professional service firm for that matter.”
“This book is packed with direct and effective business development advice that can be implemented at all levels of a CPA firm. It emphasizes a consultative approach that forges deeper connections with clients and referral sources. I highly recommend it for any firm that wants to ensure successful transition from a handful of key rainmakers.”
"This book is a must-read for any professional who wants to improve their business development efforts, efficiency and success. As a partner in a law firm, I am always focused on business development. "Replacing the Rainmaker" provides answers to questions I didn't even know to ask.”
“This book sets up the trifecta of talents needed to make partner in a CPA firm: technical competence, leadership ability and business development skills. It addresses perhaps the least understood and most differentiating of those traits: business development. If you dream of one day making partner, this book will help you get there.”
“This is the perfect book for anyone who wants to develop and nurture business development talent throughout an organization. “Replacing the Rainmaker” should be required reading for all new hires, aspiring managers and prospective partners.”
“Replacing the Rainmaker” is an excellent resource for anyone looking to improve their business development skills – from new staff just starting out to partners looking to step up their game. Ian’s approachable, easy-to-follow formula provides you with all of the tools you’ll need to succeed.”
“This book gives you all the tools, techniques and strategies you’ll need to overhaul your approach to business development. And not only has Ian Tonks written a superb book, but he has supplemented it with resources, workshops and training opportunities, all designed to convert theory into practice. He gives you everything you need to succeed.”
More
About Ian
Ian Tonks is a business development coach and author of the book “Replacing the Rainmaker.” He helps accounting firms to implement practices that ensure their long-term business development success. Prior to founding Replacing the Rainmaker, Ian spent seven years as president of an international multi-sport camp and sporting goods provider and three years as associate vice president of advancement and athletics at a Bay Area university. He holds a bachelor’s degree in sports science from the University of Northumbria and an MBA in strategic leadership from Dominican University of California. Outside of work, his passions include exercise, golf and travel. A native of England, he lives in Novato, California, with his wife and daughter.
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